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GEO (Generative Engine Optimization) is the work that makes an AI system know your company and cite it when somebody asks it for a recommendation. It is not about earning a click on your website. It is about being named in the answer.
Measurement within 4 working days · No commitment · No access to your site
People stopped typing keywords: they describe their situation in ordinary words and ask for a recommendation.
The answer arrives already written, often without anyone opening a website or comparing options.
So the value is no longer only where you rank: it is whether your name is in the answer, or whether a competitor's name is.
The operating question has changed. It used to be "how do I get on page one?". Now it is: "when a customer describes their problem to an AI, does the algorithm name me, or a competitor?"
AI cross-checks the whole digital ecosystem. Your site is one input, not the source of truth.
Name, location, activity and specialisations have to match everywhere. A contradiction lowers the algorithm's confidence in you.
Press and trade press, registers, reviews, professional databases: these are the sources AI actually cites.
Content that deals with concrete cases and answers real questions. Generic articles get ignored.
A company well known in its market, first in traditional search results, almost invisible in AI answers. A less famous competitor is named instead. That is not a website problem: it is a sources problem.
In our measurements on real questions this is the most common case: traditional visibility does not predict AI citation. That gap is exactly what we measure.
It is not SEO. They overlap, but SEO works on ranking and GEO works on being cited inside an answer.
It is not llms.txt or a "magic schema": technical shortcuts do not replace a real presence on the sources.
It does not guarantee citations. Nobody can guarantee you a position: anyone promising one is not measuring anything.
It is not a single score. Mention, recommendation, order in the answer and cited sources are different things and are measured separately.
The practical step is measurement: where your name appears, where your competitors' names appear, and which sources AI cites in your sector. How we work →
We send you the entry measurement: where your brand appears in AI answers and who appears instead. What arrives: 5 questions, 4 platforms, 3 brands. Calibration phase: we measure a limited number of companies, by application.
Thank you! We'll contact you within 48 hours. ✅
No. SEO works to make you appear in search results; GEO works to get you cited inside an answer already written by AI. They overlap, but they are measured differently: in GEO what counts is whether you are named, how you are presented and who is named instead of you.
No. AI cites what the trusted web says about you: press, encyclopedias, professional registers, reviews, industry pages. Anyone guaranteeing citations is selling a promise they cannot keep. The real work is making your presence consistent and verifiable across those sources, then measuring it.
Measurable movement takes 3-6 months: press mentions, recognition of the company as an entity, content that answers real questions. The first signals appear in the month-by-month comparison, not in a week.
With a measurement: the questions your customers actually ask AI, your name and your competitors' names in the answers, and the sources AI cites in your sector. That tells you whether the subject concerns you, and how much.