The plain explanation, no jargon
MINDCEPTION measures whether your brand is named when somebody asks AI for a recommendation in your market, compares you with your competitors, explains why the gap exists and gives you a plan to close it. Then it measures again every month, with the same method.
Calibration phase: we measure a limited number of companies · Measurement within 4 working days · No access to your site or your accounts
Customers ask AI, not only Google: "who do you recommend for…". The answer arrives complete, and nobody opens your website.
That answer is not built from your website. It is built from what the trusted web says about you: press, encyclopedias, reviews, industry sources.
If the web does not say enough about you, AI names your competitor instead. It is not a website problem. It is a sources problem.
That is the part nobody sees. Our part is making it visible, measurable and fixable.
Four steps. Only the first is live today: we are calibrating the others with a limited number of companies, and we say so instead of pretending they are on sale.
1 · Starting point
A reduced set of real questions from your market, across several AI platforms. It answers one question: are you named, yes or no, and who is named instead of you?
Available today. It tells you whether this subject concerns you at all. No commitment.
2 · If the gap matters
More questions, more platforms, a comparison with the competitors you name, an analysis of the sources AI cites in your category, a diagnosis of the causes and a written 3-6 month plan.
In calibration. It tells you what to do, with the data in hand. We are fixing format and price on real cases.
3 · The work that continues
The same measurement, repeated with the same method: trend over time, competitor watch, interpretation of the movements. This is the recurring service: it tells you whether the plan is working.
After calibration. It keeps you from working blind, month after month.
4 · When execution is needed
Work on the levers that produce citations: the brand entity structure, earned media aimed at the sources AI actually cites, and content that answers your customers' questions.
Planned, not live. For when you want us to carry the execution too.
The measurement is documented, not reduced to a number on a dashboard.
Platform by platform: how often the brand is named, where it sits in the answer, and how it is described.
The same data for the competitors you name. Who is mentioned, who is not, and where the gap is widest.
The list of sources AI cites in your category, so you can see which media and which pages build the answer.
Why the gap exists and what to do over the next 3-6 months, in priority order. With stated hypotheses, never with promises.
We do not sell guaranteed citations, link packages, or llms.txt presented as a shortcut
We do not promise rankings: we promise honest measurement and work you can verify
We do not ask for access to your site, your accounts or your data: we work on public information and on what you tell us
Your customers choose between alternatives and research before contacting you · The brand is already known but you do not know what AI says about you · You want to know which sources matter in your market · You want a number you can follow over time
You want an immediate traffic increase · Nobody in your market talks about this yet, on media or in forums · There is no decision to take from the data · You only want a PDF for a presentation
We send you the entry measurement: where your brand appears in AI answers and who appears instead. If the gap matters, we choose the next step together. If it does not, we tell you.
Thank you! We'll contact you within 48 hours. ✅
Want to put your company forward for the measurement programme, or are you an agency interested in the partner programme? Write to [email protected].
It measures how often your brand is named and recommended when your customers ask AI questions, compares you with your competitors, explains why the gap exists and states what would reduce it.
The entry measurement is a snapshot: it shows where the brand appears and where it does not, using a reduced set of questions. The full audit widens the sample, analyses competitors, explains the causes, lists the sources AI cites and produces a written 3-6 month plan. The full audit is currently in calibration: it is not on sale and has no public price.
The same measurement repeated with the same method, the trend over time, the competitor comparison and a reading of the data. If there is no movement after three months, we say so and stop.
Measurable movement takes 3-6 months: earned press, recognition of the brand as an entity, sources that AI cites. The first changes appear in the monthly trend, not in a week.
The entry measurement has no cost and no commitment: 5 questions, 4 platforms, 3 brands. The full audit and monthly monitoring are in calibration: we are working with a limited number of companies before fixing formats and prices. Companies in this phase pay nothing for the first step and help us calibrate the method.